Tempo Gin Smash is a delicious gin-based ready to drink (RTD) beverage that is an "interestingly different" choice. The goal of this campaign was very simple: explain what exactly a "gin smash" is. Our team created a beautiful smash factory that builds the cans and fills them with the tasty Strawberry and lemon flavoured liquid. This campaign consisted of broadcast TV, YouTube, Facebook, Instagram and many other social media platforms. We also created versions for the popular Mango Peach flavour.
Tempo "Smash Factory"
Sales for Tempo Gin Smash were growing, but research showed that many consumers didn't know exactly what a Gin Smash was! We set out to inform them in a beautiful and creative way, using a fantastical "smash factory".