![](https://cdn.myportfolio.com/2267b8ba-f91b-4a07-b56c-8dab122fda0b/117c789e-642f-469b-9b9e-edfe04b510ab_rw_1920.jpg?h=fe1ae235b5b29cc0e872be2e2eefc7b9)
When launching this new "laid back" gin beverage, something sounded a bit familiar: it has a catchy hip hop beat, a cool attitude, and a delicious tang that is sure to get the party jumpin'! I conceived of this product launch concept and created the animations. Designed for use on social media, the animations included a teaser, a repeating loop, and a targeted dark post.
The Teaser
A looping version for playing in a social media stream.