When launching this new "laid back" gin beverage, something sounded a bit familiar: it has a catchy hip hop beat, a cool attitude, and a delicious tang that is sure to get the party jumpin'! I conceived of this product launch concept and created the animations. Designed for use on social media, the animations included a teaser, a repeating loop, and a targeted dark post.

The Teaser

A looping version for playing in a social media stream.

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