NÜTRL Vodka Soda "Why Not?"

The 2022 Campaign for NÜTRL Vodka Soda. We challenged the audience to think about how much easier it is to simply choose NÜTRL Vodka Soda instead of trying to make a complicated cocktail. Our heroes learn over the course of the campaign that all those ingredients and equipment are simply not necessary.

This campaign took aim at the complication of making cocktails at home instead of simply buying a 6 pack of NÜTRL Vodka Soda (NVS). Cocktails can require a variety of ingredients, multiple types of alcohol, and various pieces of equipment to make them. These ads used an inter-related series of characters; some knew about the benefits of NVS, and some did not. The pay off came when the characters said to themselves: "Why Not just try a NÜTRL Vodka Soda"? We hoped the audience did as well.

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