This campaign took aim at the complication of making cocktails at home instead of simply buying a 6 pack of NÜTRL Vodka Soda (NVS). Cocktails can require a variety of ingredients, multiple types of alcohol, and various pieces of equipment to make them. These ads used an inter-related series of characters; some knew about the benefits of NVS, and some did not. The pay off came when the characters said to themselves: "Why Not just try a NÜTRL Vodka Soda"? We hoped the audience did as well.