NÜTRL Juic'd 2022

NÜTRL Juic'd was introduced only a couple of years ago, but has gone through a few changes visually - and the can design is changing again for 2023! The challenge for this campaign was to remind people that if they want real juice and more flavour, then Juic'd is the product for them!

This campaign would not have been possible without the fantastic talents of our post-production friends, Post Pro Media. Their 3D artists and animators were able to bring the NÜTRL Juic'd can to life and make it feel like a juicy orange, ready to be squeezed for a delicious burst of flavour. I developed this concept as a natural evolution of the 2021 launch campaign, and storyboarded and scripted these juicy ads.

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