In order to show how the system improves your social media marketing efforts, I worked with Post Pro Media to add animated effects that show how Later can make your social media posts really pop! I animated hearts and likes sprinkling over a chef's food, and a personal kickboxing trainer "punching up" her posts in real time. The video tracking was a little tricky, but the final video was exciting and fast-paced. My favourite shot involved tracking images on to real life boxes which became animated icons on their online software scheduler. Another fun project complete - I better go post about it on Instagram!
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