This ad served to introduce a new brand - Nütrl Vodka Soda JUIC'D, and to explain what exactly it is! It's not complicated, but in order to make the explanation as appealing as possible, I used 3D liquid animation to show the Nütrl Vodka Soda and the real juice mixing together to form a new product. Maya 3D animation software and Arnold Global Illumination rendering technology made the liquids look beautiful, despite having such a high-tech origin.
I produced two ads. The first, called "Juice Flow" showed two gorgeous liquids flying through the air and coming together into the brand new JUIC'D can. The second, called "Transformation", shows a Nütrl Vodka Soda can which pours Nütrl into the air. Fruit slices surround it and transform it into delicious new Fruit Punch flavour JUIC'D, which pours into a new JUIC'D can.
I developed the ad concepts myself, working with me&ideas inc. I storyboarded, animated and rendered all the animation. I have produced hundreds of animations for the Nutrl family of products, but these are by far the best and most beautiful ads I have done to date. I am very proud of the final product.
View "Juice Flow" above.
View "Transformation" above.