This ad was directed by Joe LaFleur of Safehouse Productions. I colour corrected, edited the spot, and added some subtle touchups to the footage to make the ad as polished as possible, bringing out the natural beauty of a real cedar deck. Click here to see an in-depth breakdown of the digital makeup effects I created.
Cedar is well known to be the best material for building decks and outdoor structures. It's beautiful, renewable, and resists the elements extremely well. This humorous ad was designed to draw attention to the darn dramatic durability of a real cedar deck.